Catalyst QUE

Welcome to 2009! The year ahead we are told will be a tough one with many challenges for business growth!

2009 is also going to be a year full of opportunity, which is why I started CatalystQUE to help companies manage their quotes and Catalyst90 to help companies develop sustainable sales and marketing protocols to assist grow and market development.

Here are a few tips I’ve put together on sales best practice and I’ll be writing in more detail about each of these over the next few weeks.

And remember – the best way to succeed is to work hard and work smart!

Tips for increasing sales in 2009 

Talk - don’t sell, have a conversation that is interactive with your audience. Clients should become friends so treat them like one.

Listen - listen to your potential clients, just as in any conversation it pays to listen.  Its often in the subtle comments your potential client makes that the key to unlocking the sale can be found. In order to sell you need to know when it’s important to shut up and listen!

Language - ensure that you are using language that resinates with your potential clients. Are you using the right words to excite them, or to show that you can fix their issues? Often slightly changing how you describe a product or service can completely change how people view the service.

Look - make sure you and your staff present yourselves in a manor that is a reflection of the business, product and service. And keep it consistent!

Keep calm - never be too pushy or keen for the deal, people love to be sold to but not forced into signing. A great sales experience for both parties is one that ends with both people being delighted by the outcome.

Memorable - this is not just your product or the service that you are offering but the experience with every point of your business. The sales experience is not just about getting the deal! So make sure all your staff understand how important it is that they embrace the conversation of selling. They don’t have to close sales or make deals – but all employees should love the company they work for.

Know it - know your stuff! But don’t feel you have to be an expert even if you are. Often it is good to have the need to refer to an expert and it’s great to engage the client into solving their issue with your product or service. If you can solve their specific issue then they are much more likely to buy, if you can’t, but can make a recommendation then they are much more appreciative and the process of engaging with you and your company has just become memorable, and they are more likely to purchase from you in the future.

Passion - love your product. You must be passionate about what you do and don’t be afraid to show it or get excited. Just don’t forget to stop and listen!