Talk – don’t sell, have a conversation that is interactive with your audience. Clients should become friends so treat them like one.
The quote from the Godfather, “It ain’t personal… its just business”, could not be further from the truth. Having a conversation with a potential client is the beginning of a long and mutually beneficial relationship – so the business of exceptional sales is personal.
No doubt you are thinking, how can clients be friends when I have a web based business and no face time with people, they are just users?
Treating them as friends is still just as important but the language is different. The interactions they have with your technology becomes the conversation. Is the software something you’d have your friends use? Will it cause them any issues? If it does how are these issues solved?
Deal with these as you would for a friend and you will have a long and prosperous relationship with them.
For more tips – check out The Conversation of Selling.
