Make sure you and your staff present yourselves in a manor that is a reflection of the business, product and service. And keep it consistent!
As with marketing, the look and presentation is everything – why not the same in sales?
Of course it’s the same in sales. The presentation of the team has to be consistent, clean and tidy.
So many times I have been into a variety of retail stores and restaurants where the presentation of the staff is less than desirable which was also reflected in the service that was provided.
Why? Think of how you feel when your looking your best – you feel great and your energy lifts. This may sound shallow but it is well documented that self confidence and how people view their appearance go hand in hand.
Depending on the industry a uniform is fantastic, as long as it is well kept and presented. If there’s no official uniform then its great to dress in a style that complements your industry or business. Dress to match your clients or the industry you are in, most importantly always remain clean and tidy.
Dressing to match your client and or industry is an important approach. Over dress and a client can feel intimidated, under dress and the value of your service will drop. So match them as best you can.
For more tips – check out The Conversation of Selling.
February 24, 2009 at 10:12 pm |
[...] The conversation of selling – Look [...]
March 14, 2009 at 8:00 am |
[...] Look - make sure you and your staff present yourselves in a manor that is a reflection of the business, product and service. And keep it consistent! [...]