Catalyst QUE

A bad sales experience is always the most memorable, however people love to be sold to. In fact if you’re sold to well you will happily spend more money and more likely tell your friends about the experience.

I pose a question to you: Can you remember your last bad sales experience? You know the one were the sales person did an absolutely horrible job… pretty easy; I could list a dozen in the last week alone.

Now the next question… can you remember the last great sales experience you had? Yes the one that you were so surprised and delighted with the experience… much harder? Even I struggle and I’m on the constant lookout for them!

So how do you make it memorable? This comes back to some of the basics, listen, and look, understand and solve issues. Going above and beyond is more important now than it ever has been!

Businesses to business sales – Bring the coffee and muffins! A simple ice-breaker, conversation starter and this approach will make it memorable for your clients as you have gone out of your way to make them happy prior to them committing anything to you!

Regardless of the sales you’re in, consumer or business remembering that the underling function in sales is to serve, as sales is all about customer service. In serving it is always important to listen, but remember also that serving is also about enabling those you serve to do great things and achieve their goals.

Also to clarify being a servant in sales is not to be submissive, but to be assistive – assist your clients, working as part of the team for the over all goals. The customer is always right and should always be served in an appropriate manor. However with a customer always being right it is important that you assist in educating them in making decisions or finding alternative or better solutions.

For more tips – check out The Conversation of Selling.