For a Start-up it is always important to get the first client. But the key is to turn them in to mad fan that loves you and your product/service.
Here are some key tips on how:
- Have a good product
- Engage with them
- Share the love, i.e. promote them and reward them
- Respond to their needs
How? Its not easy but here are a couple of tips to get you started.
Establish a loyal group of users by conducting a closed Beta program. For this to work the product has to be very near completion, user focused and as bug free as possible. Also it is fundamental that your company has the capacity to provide exceptional customer support and regular contact with all those involved. The aim is to develop a strong and loyal following of initial users as they will become the future sales force for the product (building a community).
Design and implement a referral scheme that rewards users for referring the product to others. Implementing a referral scheme early on is important, as it will help develop the future sales force of the product. Having one in place early on is also easier as everyone is on the same footing.
Note for this to work effectively the product has to be operating at a high standard prior to launch. Backed by committed and excellent customer support and service. It is also important that this is not functional until the product goes live.
Remember excellent products, a defined market and exceptional services is a great way to start.
Feel free to call on 0800 797 797 to discuss in more detail.
