Catalyst QUE

This is a little clip we put together with the help of Fresh Films for Tweet4yourtee. Demonstrating how to get more followers on Twitter.

A common question I get asked is how Twitter fits into business, so I got the crayons out and drew the below.

In short Twitter fits into the above and many more points of contact within an organisation, the real question is how best to engage with it. Most companies struggle with this, as it is a move from traditional controlled communications to open interacting conversations that go beyond the brand message.

So plan and offer guidelines but be weary of build policy to control Twitter and other Social Media channels, as you will start to impede on the freedom of speech with in a company and detract from the personal engagement Social Media channels such as Twitter can offer.

Businesses are using social media like Facebook, LinkedIn and blogging tools to form new and lucrative connections with customers. But there are pitfalls when they get it wrong. Nick Churchouse reports.